Year: 2014

The G&L Fallout: A new rock voice

gordon

fallout sonic blueIn 2013, G&L introduced a new model called the Fallout. The Fallout combines two things that I really like: The SC-2 body shape and G&L’s own P-90 pickup.

The SC-2 body shape means that inherently the Fallout is a guitar that weighs in at around 7.5 pounds or less. If there is one thing I’ve learned in the guitar business is that many players are obsessive about guitar weight; especially the idea of less weight. It’s the question I get asked most often, and while weight is not everything, as a general rule I don’t lecture customers about what they should want.

The second – and to me – more important benefit of the Fallout is G&L’s P-90 neck pickup. This is where I guess I do lecture customers: A good P-90 pickup is an essential music-making tool. There are several good ones out there: The Arcane ’57 Experience is excellent, the garden variety Seymour Duncan SP-1 is a bargain, and the G&L P-90 is up there as one of the best. Wound to a moderate mid-6K resistance, G&L’s P-90 combines richer, fatter single tones while retaining clarity, note definition, pick attack. No, it does not sound like a Strat, but it’s not supposed to. And in a live music situation how often does the Strat guy’s tone sound thin and weak? That’s a lot less likely to happen with a Fallout.

In the bridge, the Fallout uses the Seymour Duncan JB humbucking pickup. This is G&L’s go-to bridge humbucker, and while I’d rather have a Duncan SH-1, you could do a lot worse. Moderately hot with a manageable midrange peak, the JB is a modern classic, and is well suited to kicking out crunchy and harmonically packed rock tones. There is a pull option on the tone control to split the bridge pickup, which is pretty good by itself but blends especially well when combined with the neck pickup.

There’s not much else to say about the Fallout except that it’s attractive, nicely priced, comes with a tolex hardshell case, and is built to the same high standards as every G&L. Which I guess is saying a lot.

Hear your guitar better when playing live

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Here is a very typical situation: You’re playing in a club, and as with most places there is not a lot of room. You’re standing close to your amp and one of two things is happening (or both); 1) You can’t hear your guitar very well, or 2) You’re told that you’re too loud.

Sound familiar? This happens all the time, and if you crank the amp up to the point where you can hear it, the audience gets pummeled. This is especially problematic with solos, as increased gain means increased signal compression, which can make it even harder to hear distinctly.

Here is the solution: In-ear monitors, preferably wireless.

Why would any club band need to resort to in-ear monitoring, especially for guitar? Because it’s the most effective monitoring method, takes up the least amount of space, is easy to carry, never feeds back, and cuts down on stage volume.

Quick aside: I common response is, “yeah but I’d rather tip my amp back, put it on a chair or use and amp stand. Yes, and you typically lose most of your low-end response and whatever tone you’ve been working is completely altered.

Whether or not you currently put the guitars through the monitors, your band has some type of mixer, and at least the vocalist has a monitor. So now all you need is an ear-monitoring setup, and a way to feed your guitar signal into the mixer.

A decent ear-monitoring system is not cheap, and a new one with earpieces will run close to $500. But there is always eBay, and I’ve scored a couple used transmitters and receivers at decent prices. But simply put, with ear monitoring you’ll hear the vocals better, hear your guitar better than you ever have, plus have a better idea of how it actually sounds. Ear monitors also cure the habit of over-playing and over-singing in order to hear yourself. Once you go this route, people might even ask you to turn up (a first for most guitarists).

My own setup is a Shure PSM200 with Shure SE315 ear monitors that have the form-fitting foam earpieces. The foam earpieces fit very snuggly and effectively “noise cancel” the ambient stage volume. I use only one earpiece, in the ear towards the drummer. This cuts the perceived drum volume way down, and with my open ear I get a feel for the general overall mix, but at a comfortable level.

It’s easy enough to mic the guitar amplifier, but my preference is to use a direct line. Radial Engineering makes a direct box called the JDX, which is a reactive speaker load box that goes between the head and cab (or speaker line in a combo). The JDX feeds a direct XLR line right to the mixer. The signal to the speaker is unaffected, and the line to the mixer sounds great, typically much better than what you can get with a mic. And you don’t have to deal with the mic getting jostled, or other resonances coming up through the mic stand. It also helps take room acoustics out of the picture, so if your amp is jammed in some little corner it will help it sound less like crap.

For all but the smallest clubs, the ideal setup is using the guitar amp to get the right tone, and using the PA to help create a balanced mix. But to do this you actually have to know what you sound like, and ear monitors are the best way to accomplish this. I use them everywhere, even in small clubs where I’m often only inches from my amp.

Because you’ll no longer be cranking a floor monitor (or your amp), you’re less likely to damage your hearing, have headaches or ringing ears. And if you’re also the sound guy (like me) it’s one less monitor to haul, there’s more space on the stage, and monitor-induced feedback is eliminated. One successful local band essentially required that any member have in-ears. If not, the player was responsible for bringing his or her own floor monitor and cables. That’s a little militant, but for logistics, setup and sound quality it made sense. Talk to a player that uses ear monitors on a regular basis, and you’ll find a convert for life.

Ear monitoring is not just for pros; the quality of the systems has gone up, and the prices have come down. Most bands that don’t use them have not tried them, or already have a significant investment in their floor monitors . But if you are planning to spend several hundred dollars apiece on good floor monitors, think about putting that money towards in-ears.

 

 

Alnico magnets and guitar pickups – How to choose?

gordon

The heart of any electric guitar is the pickup, and pickups play a huge role in the overall sound of any guitar. So it only makes sense that when players look to improve their sound, the pickup is the most common modification. There are dozens of reputable pickup makers to choose from; from large volume producers like Seymour Duncan – who virtually invented the aftermarket pickup market – to boutique winders making vintage style pickups with OCD-like fervor. And to a great degree they are all working with the same basic materials: Wire, magnets, screws, and various methods to hold it all together.

Arcane Strat Special Pickup

For an item of such critical sonic importance, there are not many ways to quantify their design. Besides the typical specification of DC resistance, which is a function of wire gauge and number of turns of wire, magnet type is the other most commonly specified feature of a pickup. The choices are typically a ceramic magnet or some type of Alnico, which stands for Aluminum, Nickel and Cobalt. Alnico magnet materials have been around for decades, and are the material of choice for the majority of high quality pickups. The benefits of Alnico material is that it’s efficient (think in terms of power-to-weight ratio) and it’s also very stable and holds its power well over time.

There are several different grades of Alnico, and the different grades are based on their metallurgical makeup. The most popular for guitar pickups are Alnico 2, 3, and 5; oftentimes referred to as II, III and V. Generally speaking the grades are not in order of “goodness” and the numbers simply denote a particular material composition. Besides what magnet grade is being used, the pickup maker can also vary the amount of magnetic charge (Gauss) the magnet has. Magnets bought in bulk are usually shipped un-charged, and the pickup maker energizes the magnet as part of the build process.

There has been a lot written on the qualities of the various Alnico grades, and the how a magnet material affects the sound of a pickup. So while I’m not blazing any new trails, here are my general opinions on the impact of Alnico grades, gained from my own personal experience and experimentation.

Disclaimer: There are so many other factors in making a pickup – wire gauge, winding tension, winding pattern, potting – that attributing the tonal characteristics solely to magnet material is somewhat folly. Also, some magnet grades are closely tied to pickup style, so you’re unlikely to see a high output metal pickup using Alnico 2 material.

Alnico 2 – Alnico 2 is used most often as a bar magnet material in humbucking pickups. This was the grade used in the early “PAF” pickups, and as a result is commonly employed in vintage-flavored designs. Examples of pickups using Alnico 2 material are the Seymour Duncan Seth Lover, Alnico II Pro, and the Arcane ’57 Experience. Pickups using Alnico 2 material tend to have a slightly soft attack, generally warm tonal characteristics and a slightly loose, bouncy feel. Wound strings have a somewhat woody tone and for some may lack enough definition. While pickups of this sort are generally not wound for high output, when pushed they develop a nice singing quality and make a pretty nice pickup for leads. Players who like to work their amps hard versus using pedals will dig Alnico 2.

Alnico 3 – Alnico 3 magnet material is used in both Gibson humbucker type designs and Fender Telecaster style pickups. Common in early Telecaster bridge pickups, Alnico 3 has good attack qualities, and a clear high end that some would describe as “grainy” and complex. In humbucker pickups, they create a nice balance of warmth, bite and clarity. This is the material used in the Arcane Triple Clone, which is modeled after the 1960 Gibson PAF. Tighter sounding than Alnico 2 pickups, lead tones are crunchy and pleasantly tight, and don’t get overly mushy in the neck position. A nice pick for both rich complex cleans and medium gain rock.

Alnico 4 – Not as common as the other more traditional materials, Alnico 4 is used by few pickup winders such as David Allen, Bare Knuckles, and Mojotone. The opinion is that Alnico 4 combines the warm feel of  Alnico 2 but with better attack and note definition. We really like the tone and pick response of the David Allen P-51 humbucker, which is an Alnico 4 pickup.

Alnico 5 – Likely the most popular magnet material, Alnico 5 shows up in both humbucking and single coils designs; Strats, Teles, and P-90’s. Alnico 5 pickups are characterized by strong output, clear tone, and punchy attack. This all sounds pretty good, and just about every conventionally constructed Stratocaster pickup uses Alnico 5. Some of most popular humbuckers use Alnico 5 including many Seymour Duncan models including the SH-1, JB,  and just about every Rio Grande pickup. Compared to Alnico 3 they may lack a little sonic complexity, but for those about to rock, Alnico 5 is a very good choice.

The Wrap – As they like to say in commercials, “your results may vary.” Your own experience with your own guitar will be the best teacher. Fortunately, pickups are neither very expensive, or hard to install. So do a little testing of your own and see you what you think. You can always drop me a line at sales@upfrontguitars.com.

 

Guitar Amplifiers – How Many Watts Are Enough?

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If you’re an active guitar player, you’ve certainly noticed the continuing trend towards smaller, lower powered amplifiers. This has occurred for a number of reasons: Popularity of boutique clones of early amplifier designs, older players downsizing to focus on playing at home rather than performing, and the advent of very good affordable sound reinforcement systems.

Historically, the first guitar amplifiers were pretty small because the guitar was not necessarily the lead instrument of the band, and in many cases the band itself was not amplified. Plus the technology of the time – tubes – dictated smaller low power systems.

As rock music and the electric guitar became more popular, both the volume levels and the size of the venues increased. But true high quality “house” sound systems like today did not exist. So the guitar amplifier was not for “tone”, but was also the primary vehicle for what the audience heard. Amplifiers also did double or triple duty: Check out the input panel of many early amplifiers and you’ll see input jacks for multiple guitars and microphones. Adjusted for today’s dollars, pro gear back in the day was vastly more expensive than now, and sharing was a practical necessity.

So like the Space Race, the power race was on, and by the end of the 50’s the larger guitar amplifiers were pushing 50 watts or more. Fender’s introduction of the blackface amps in the early 60’s addressed the need for louder, cleaner sound. The blackface amps differed from their tweed predecessors in a number of ways, but features such as fixed bias design, higher plate voltages, and solid-state rectification had more to do with volume and headroom than tone. The largest amps topped out at 100 watts, which is really the practical limit of four 6L6 or EL-34 power tubes. This is pretty much true today for tube amps, and anything more than that gets very heavy and hot (bass players had it tough then). Today a bass player can get a 500-watt Class D solid-state amplifier that’s the size of a phone book.

But back then if you were going to play an arena, you needed stacks of amplifiers because they were doing a lot of the heavy lifting. Plus it’s kind a macho thing and looks really cool too. Today, you can play an arena with a 15-watt amplifier, and some performers do. While there is a certain visceral sensation to the sound of a 4×12, the need for a row of Marshall stacks is essentially visual. And unless you’re Yngwie Malmsteen, many of those cabs on stage aren’t even on.

So how much power do you actually need? Unless you require extremely high levels of clean volume without the assist of a PA, 50 watts is the most you’ll ever need. How much volume an amplifier produces is a function of its design: Fixed versus cathode bias, amount of negative feedback, plate voltage, rectifier type, etc. It’s hard to generalize, but a 15-watt amplifier with no negative feedback and a solid-state rectifier can be very loud and clean. My main amp head has (4) 6V6 tubes, solid state rectifier and a 20/40-watt switch. The only time it’s on 40 watts is when the band is playing outside.

If you are playing clubs and typically put the guitars through the PA, 15-30 watts will likely do it. While early amplifier designs were guided by power output, choosing an amplifier today is more about how you want it to sound, rather than how loud it will go. If you play mostly at home or jam with friends, 10-30 watts is where a lot of the amplifier market is targeted these days. Finding the right amount clean headroom – which is important if you use pedals – is an important selection criteria. If you regularly jam with a drummer, 30 watts is probably a better choice than 10. Five-watt amplifiers can be fun, if all you want is loose, old school grind. But with a humbucker-equipped guitar, there will be little in the way of decent clean volume.

Many modern amp designs have the ability to vary total amplifier output. Some do this by actually dropping out power tubes (4-to-2 for example) while others vary the amount of voltage to the power tubes or phase inverter. These features cut volume as well as headroom, allowing the ability to clip the power tubes at reasonable volumes. The Traynor Ironhorse amplifier has a fixed/cathode bias switch that changes the output of the amp from 37 to 17 watts, respectively. This not only affects total volume and headroom, but also the feel (I like the softer nature of cathode bias).

If you have a large amp that you don’t want to part with, there are of course power attenuators, which are available as an add-on accessory. These work by absorbing some of the energy that would normally go to your speakers. In effect, you can crank the amplifier but the attenuator “soaks up” some of the energy (volume). Attenuators work by placing some type of resistance/inductance network in the signal path to the speakers. Without getting technical, even the best ones mess with the feel of the amp, and how the guitar interacts with the amplifier. It’s hard to explain but it’s a disconnected feeling. They sound good on YouTube, but so does everything. My suggestion is to buy a smaller amplifier.

The trend towards lower stage volumes, and the affordability of good sound reinforcement and monitoring systems has been a boon to amateur and pro players alike. Using a guitar amp as the sole amplification source is very rare, and your band will actually sound better if you turn down and let the PA and the monitors do their job. And your band mates will appreciate it. Which brings us to the guitar player’s favorite lament of “I can’t hear myself.” Which is a topic we’ll address shortly.

 

Checking out the Arcane Special “42” Tele Neck Pickup

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A long time ago my brother Gordon had a Telecaster. It was his first really good guitar. It was blond and had a rosewood fingerboard ($270 at the Music Machine in Norwalk CT in 1977 – Gordon).   For Christmas one year I bought him a pickup to replace the stock neck pickup. I wasn’t really up on what was current then gear wise and the aftermarket pickup business was in its infancy. This was the ‘70s and even Seymour Duncan mailed a Xerox copy of something he had typed when you called and asked for a catalogue.

I bought him a Velvet Hammer Strat neck pickup. I was probably told by the shop that sold it to me that it would fit with a little work. Of course it did and I’m sure that by Christmas day afternoon were were hacking away to make it fit. While memory isn’t always spot-on, I do remember how good it sounded.

It had that glassy clear liquid Fender sound. We had no Black or Silverface amps, not even a Fender but the sound, that sound was there. The Tele sure didn’t sound like before we installed the Velvet Hammer. Years later I had a Strat and I also installed a Velvet Hammer into the neck position of that.   That sound has stuck with me.   I love a good neck pickup more than any other position on a Strat or a Tele.

The Rio Tallboy has a taller bobbin and uses longer magnets.
The Rio Tallboy has a taller bobbin and uses longer magnets.

Travel ahead 30+ years and now I have a Tele I built up from parts.   I used UpfrontGuitars to source the Emerson pots/caps, the Rio Grande Vintage Tall pickup set and a few other items.

At first figured I’d be swapping pickups after I got the guitar sorted but in fact the Rio Grande’s are very, very good and have held steady for nearly two years now.   I don’t know why I should have been surprised how good they are. They aren’t a “big name” brand and unknown to me at the time.   The bridge is nice and thick with no Cowboy twang that dominates the tone. I can make it bright but I can also make it grind.   Through my 5E3 clone I can get a great clang and clear tone with that great Tweed grizzle on top.

I also like the neck pickup very much. Not a muddy Tele tone as I’ve found on some Fender Tele’s. It has a good true Fender tone.   But I had to change it.   Why?   Because Gordon told me about this Arcane “42” Tele neck pickup that brought that clear glassy Strat feel to a Tele. So I had to try it right?

Well I’m pretty sure this pickup will stay in my “Swan-o-caster”.   Wow. The note separation even within that Tweed gritty envelope is superb. All those adjectives, piano like on the wound strings, clarity, brilliance etc., apply here.   This is classic Fender Strat tone. David Gilmour comes to mind; Mark Knofler and John Mayer to name a few. With chords or single notes there is that honest true Strat sound, the Fender sound.

Where the Rio would get a little blocked up when turned full up the “42” doesn’t. The “42” stays more articulate. Either pickup sounds fantastic turned down as honestly most pickups do.   The “42” can get a me a great scooped almost cocked wah tone when I dial the guitar tone done to maybe 7 and then play up around the 12-16th frets. There is also a kind of Robin Trower sound played this way. The solo from the Stones “Can’t You Hear me Knockin” comes to mind. Just all those iconic Strat tones leaping from my Tele has me very pleased.   I got just the sound I wanted while jamming along in my head to “Like a Rolling Stone” as in Hendrixs’ version from Monterey Pop.   Even without any Blackface kind of amp I can get that “clang”, the percussive strike of a Strat.

The ‘42” gets its tone from being a 5.75k wind vs. the 7.17k wind of the Rio. The Rio has longer magnets that protrude beyond the baseplate. So really once again it shows that outright turns of wire “X” and magnet strength and length make a real world difference. That 5.75k wind of the “42” is pretty low these days. Fine by me. I’d rather hear a pickup amplify the sound of a guitar than just sound like pickup.

So there you go, just another view of one piece of gear vs. another. I’m pretty sure I’ll try an Arcane in the bridge at some point. Toss up between the ’50 and the ’51 Experience.   Stay tuned.

– Neil Swanson

Humbucking Pickups – Less is more

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For single coil loyalists, the humbucking — or dual coil — pickup has always been a conundrum. The extra power and fatter lead tone is attractive, but not at the expense of clarity and attack.

The humbucking pickup was originally developed as the name implies to fight hum. In this case the enemy was 60-cycle hum and noise induced by lighting, appliances, and grounding issues. The late 50’s Gibson PAF gets the credit as the first humbucking pickup, but Gretsch and others companies were producing similar designs during the same period.

While elimination of hum was the goal of the PAF and other pickups, the phase cancellation of high frequencies provided a warmer tone, and the series resistance of the two coils produced greater output and more midrange content. Almost by accident, the humbucker pickup was not only quieter, but more powerful and less shrill than the single coil pickups from Fender.

As distortion became a greater part of the musical landscape, players realized than the humbucker pickup could push the front end of their amp much harder, making it easier to distort. Mind you, this was before the huge explosion of pedals — and master volume amps were in also their infancy — and having a pickup that could help produce distortion was pretty handy. Play a humbucker through any small Fender tweed amp and you’ll get the picture.

But given human nature, if a little of something is good, too much will certainly be wonderful. In order to drive amplifiers into a frenzy, pickup makers started to build pickups with more windings and stronger magnets. The grandaddy of them all is the Dimarzio Super Distortion; one of the first if not the first hot humbucker. Favorites of hard rockers and metal players, nearly every established pickup manufacturer offers at least one type of  high output humbucker.

But while human nature is predictable, so is physics. Pickups are inductors, and adding more windings to a pickup increases it’s output, but also it’s DC resistance and inductance. In general, increased DC resistance tends to increase midrange and reduce high end response. While how a pickup sounds is a result of many factors and the manufacturing process itself, as pickup output increases clarity tends to diminish and the sound gets darker. This is true of any pickup including single coils, and a “hot” single coil Strat pickup will generally be less glassy and clean than it’s vintage equivalent (not a bad thing at all if used in the bridge).

Tonally, the sound of a hot humbucker is a matter of taste, but to players used to the clean, transparent nature of a good single coil they sound dark, stiff, and dull. While they can create some pretty good crunch tones, their clean tones sometimes border on useless.

It doesn’t have to be that way though, and today there is a cottage industry of small builders trying to nail the sound of a “true” PAF pickup. Partly this is the dubious mojo of anything old and vintage, and partly because there is a realization that the original pickups sounded darn good. But while there “could” be some magic to a pickup wound in 1957 in Kalamazoo, the majority of the magic is magnet strength and DC resistance. And technically neither of those two things are magic, just physics.

With today’s cascading gain amplifiers and vast array of pedals, a really hot pickup is not necessary. Lower output pickups by their very nature will have a more even frequency response, more clarity, and better note definition. Even if you rarely play clean, the improvement in sound quality is noticeable even with pedals. Plenty of hard rock players known for their fiery licks use relatively mild pickups. The Duncan Alinco II Pro is one such pickup, and Seymour Duncan even now has a Slash signature version of the Alinco II. One of my favorites is the Duncan SH-1, which is used by Knaggs in their Kenai. This is also a fairly low resistance pickup (8K bridge) but I like the attack of the Alnico V magnet versus the Alnico II. The Arcane ’57 Experience is similar in nature to Alinco II Pro, and uses Alnico II magnets and moderate DC resistance. The result is good clarity, open midrange, and a balanced round low end.

How you wire up your pickups is important too. For humbucker pickups, 500K pots are the way to go, and a 1 Meg pot for the tone control can help improve the brightness of the pickup. For tone capacitors, .022mf is the general rule, but I like using a .015mf for the neck pickup. It does not roll high frequencies as aggressively, which is handy at the neck. If you are using “modern” wiring, a treble bleed capacitor/resistor is also a nice modification, but less so for “vintage” wiring. Wiring is a hole ‘nother blog post, and Premier Guitar Magazine has run a series of great articles on guitar wiring.

If your guitar is not loud enough, turn the amp up! Using a pickup purely to increase volume has detrimental sonic effects. You paid for all those watts, use them.

 

Two neat EL34 guitar amplifiers from Traynor

gordon

If you crave the sound of the classic big British amplifiers, then you should check out amplifiers using the EL34 type power tube. The EL34 power tube was originally released by Mullard-Phillips in the 1950’s and in most common amplifier applications produces about 25 watts per tube. This is the power tube associated with the big British amps of the 60’s and 70’s produced by Marshall, Orange, Hiwatt and others.

The EL34 power tube has great harmonic detail, and a broad upper midrange that really fattens up the unwound strings of a guitar without making it sound muddy. Single note lines tend to have a lot of “meat” to them making amplifiers using these types of tubes sound both bright and thick at the same time. Traynor has two affordable amplifiers using the EL34 power tube, each with it’s own unique features.

Traynor Ironhorse – This Ironhorse is a “lunchbox” style of amplifier that uses (2) El34 power tubes and is switchable for either cathode or fixed bias. The fixed bias mode produces 40 watts, and is the tightest/brightest setting with the most available clean headroom. The cathode bias setting produces fewer than 20 watts and while still providing a good amount of clean headroom, has a little softer attack and a bit more “feel” to it. With a gain, master volume control and a three-way tone stack control it’s easy to dial in some natural crunch, or keep it clean and get your jollies with pedals. The Ironhorse is honest and tasty El-34 tone for great classic rock crunch in an affordable and lightweight package. It’s on the mark  for all sorts of live situations, and with the money you save on this amp you can go get yourself a nice set of new or NOS power tubes. It comes with a nice soft gig bag too.

Traynor YBA Mod 1 – In Traynor-speak, YBA means “Yorkville Bass Amplifier, which is what the 40-watt YBA was originally designed as. But the YBA found favor with guitar players too, and the Mod 1 version adds the ability to place the bright and normal channels in series or parallel, and adds an attenuator. In series the volume controls act like a master/gain control, while in parallel they function like normal/bright channels that you can blend just like a Tweed Fender. The attenuator can vary the ouptut power from .5 watts all the way up to 40 watts. At low wattage settings you can get all sorts of massive rock clang at very reasonable levels, while 20 watts is good for even the loudest of stage volumes. It’s hard to imagine even needing the 40 watt setting. Like the Ironhorse, the YBA has the complex crunch and texture that EL-34 tubes do best, and the added attenuation feature makes it good for practice and recording. Not quite as portable as the Ironhorse and pretty darn loud, but the attenuator can essentially size this amp from a large club down to a bedroom.

If you are looking to change up your sound, think about your amplifier too, and not just your guitar. With the EL84 dominating the small amplifier market, many players have never sampled the brawnier more harmonically rich tones of the EL34. So for less than a high quality solid body, you can get a taste of the tone that powered the British Invasion.

Fender to phase out MSRP “List” Pricing

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Fender has recently announced that starting in July, they will no longer provide Manufacturer’s Suggested Retail Pricing — also known as list pricing — to their retailers. As of  July 7th, Fender will begin using just an “advertised” price, otherwise known as MAP pricing.

In many industries besides musical instruments list pricing is an almost meaningless number, sometimes only a reference point from which to calculate the MAP price. Given the fact that probably 0% of guitars are ever sold at list price, reverting to using only MAP may not have any material impact on the average consumer. But given the ability of buyers to rapidly price check products on the internet, MSRP bears little connection with reality.

The larger goal for Fender and other makers of well-known consumer brands is working with retailers — brick and mortar and otherwise — to properly present, market, and value their products. If the internet has proven anything, it’s that there are people out there willing to make amazingly little margin on their sales. Sometimes these folks don’t last long (it’s hard to survive on marginal profits, at least not without massive volume) but they all have their impact on the overall market. While low pricing and competition is inherently good for the consumer, taken to an extreme it lowers the value of a product to the point where it becomes unattractive to manufacture. This is the Wal-Mart effect of being able to drive a supplier to the brink of failure.

Case in point: I used to work for a well-regarded maker of very nice pens (writing instruments to those in the industry) and in order to grow volume they took on big box customers such as Wal-Mart, Target, etc. It got to the point where Wal-Mart was retailing our typical pen for less than a jewelry store or gift shop to could buy it from us. Long term having our pen at Wal-Mart dropped it’s perceived value, plus our traditional retailers were mad at us and stocked less of our products. Ultimately, Wal-Mart dropped the pens because the product did not generate enough sales volume. So the pen company alienated their traditional retailer, had their reputation damaged by the big box store that ultimately jilted them, and for that and many other reasons the company was never the same.

I can’t be inside the minds of Fender management, but the pen company experience feels very much like what many old line musical instrument manufacturers have been going through. We’ve had the grand experiment with Guitar Center, Mars, Unique Squared, Bain Capital, a botched IPO, and now it’s time to regroup and rethink.

While guitars can and will be sold on the internet, if they are sold and marketed like a commodity, the industry is doomed. Musical instruments are a personal experience, and people create art and emotion with them. Quite often the sales process is a relationship process, and even big mail order companies like a Sweetwater get that point. Consider Best Buy and their dalliance with MI products: Having untrained, underpaid people selling microwaves and Marshall amplifiers was so uncool and unappealing it could only crash and burn.

It’s interesting to see the recent changes at both Fender and Gibson. Fender is getting new management, dabbling with some direct sales of merchandise and high end products, cracking down on MAP violators, pruning minor brands, and eliminating MSRP. Gibson has been in an acquisition mode to acquire other types of entertainment and audio products, and positioning Gibson as a “lifestyle” (sic) brand. And while all this is going on, Guitar Center has cut ties with the private equity group that nearly killed them, dropped Berhinger for kicking them when they were down , and is crafting a plan to cutting years of quarterly losses. Interesting times indeed.

Personally, as a self-described “micro-retailer” I’m not sure who I’m rooting for. But emotionally, Fender is trying to maintain and protect the value that their products represent. Yes, you can get a silly “Fender” stereo in a VW Beetle, but I think you’ll see less pimping of their name, and more focus creating true brand value. Gibson appears to be doing the corporate diversification game, which is a sign that they may have less than rock solid faith in the profitability of their core products. Both approaches can work, but Fender’s “do what you are good at” approach is more reassuring for music lovers. As far as Guitar Center goes, their tactics have contributed to the devaluation of musical brands in general, but they are now trying to reinvent themselves. GC is very big player, so it’s similar to not liking General Motors, but not wanting them to go belly up either.  Paying their salespeople a half decent hourly wage would be a start though.

In the end though, any product has to represent value: Both tangible and emotional. And the selling process is part of the overall value proposition. Selling your product for too little, whether it be a guitar or the music you create is bad for your products, and it’s bad for the artist and creator. Free sounds cool until it’s your work that is being literally given away. On the surface, Fender dropping MSRP may appear like just a marketing sleight of hand, but hopefully it’s a sign of a new recognition of value in the MI industry.

Are vintage guitars, amps and pickups really better?

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There is no denying that vintage musical equipment holds great allure for many players. Famous players and people of means often have prized vintage gear and swear by it. There is a general unquestioned belief that old gear is just inherently better, but is it really?

Humans by nature are nostalgic, and are predisposed to believe that the old days were always better. You know, things like Polio, Segregation, and AMC Gremlins. And once people perceive a change from the way things were, there is a reflexive yearning for whatever it was that is no longer the way it was. With Fender, this was of course the purchase by CBS. With Gibson I suppose it was the move from Kalamazoo to Nashville, and the Norlin era of ownership. I’ve even had a customer opine that any post-1999 Taylor isn’t as good because they changed their neck joint technique. Really?

These days, mid-70’s Fenders have asking prices well over $2000. Frankly, I was around in the 70’s and nobody thought much of a 70’s Strat. The 70’s was a true low point in American product quality, and manufacturers were trying to reduce costs and compete with the likes of the Japanese, but did not have the tools and processes to do so effectively. But now these indifferently assembled products of the 70’s are over thirty years old, and suddenly they are vintage? No, they are just old. So before you consider plunking down three grand on a post-CBS Strat with a wobbly micro-tilt neck and a 1/4″ thick finish, let’s somewhat objectively consider whether vintage really should mean anything to you in regard to playing value.

Guitars – In terms of solid body electric guitars, there really is no technical reason why a modern guitar can’t be as good or better than a vintage guitar. Why? Because basically all the materials that go into building an electric guitar 50 years ago — the woods, hardware, electronics, pickups, nitrocellulose lacquer etc. — still largely exist today in the same form (we’ll get to vintage pickups later). If you want to build a guitar just like it was 50 years ago, for the most part you can. Except today we have CNC machines, better hardware, and much better process control than ever existed 50 years ago. Guitar companies have gotten very good a letting machines do what they do best, and having people do what they do best. That’s why you can buy a $400 guitar that plays amazingly well and sounds good to boot. While some of this value is tied to low cost labor, it’s more a function of advancements in manufacturing.

Interestingly, there was a test in 2012 involving professional violin players that in double-blind testing could not reliably tell a prized Stradivarius violin from a high quality modern violin. Their ability to identify which instrument was the Stradivarius (they were wearing dark goggles) was virtually no better than random. When asked for their preference, most players chose the newer violin, but thought they were playing the vintage instrument.

There are various intangible reasons for owning a vintage guitar: The look, history and feel of an old instrument is hard to quantify but compelling for many players. Have a piece of gear with a sense of history can be a cool thing, and any instrument purchase is a combination of head and heart. But like many products today, the price-to-value ratio for new guitars is at a very high level (even for American gear) so don’t buy into the “only vintage is good” argument. Sometimes old stuff is just old stuff.

Pickups – Much like guitars, the materials available to build pickups the way they were built in the good old days still largely exist. The great pickups of yore were largely a function of good fortune.  Guitar manufacturers sourced wire and magnet materials based mostly on availability, the tension of the winding machine was generally controlled by hand, and the number of windings was approximate. On other words, not all pickups were created equal. Today’s boutique winders have studied the characteristics of a good pickup, and can faithfully reproduce a “good day” in Fullerton in 1957 on a consistent basis. And large pickup manufacturers utilize process controls and modern equipment to produce consistent product that can also sound awfully good. Spending $200 – $400 on any single pickup is probably never necessary, and spending that kind of money on a parted-out vintage pickup is basically a crap shoot.

Amplifiers – Compared to guitars and pickups, amplifiers are probably least likely to be truly reproduced in the exact manner of materials and construction as their vintage counterparts. Partly this is due to the complexity of an amplifier and myriad of components and materials used. Some of chemicals used in capacitors, speaker adhesives, transformers, etc. can’t be used anymore because they are hazardous or even carcinogens. Vacuum tubes, while still available new, differ from their vintage counterparts for either reasons of cost, health, or availability of materials (and some of the NOS tubes really are magical, and never to be made again). But that does not mean that there are not lots of fantastic sounding new amplifiers using available modern materials.  I’ve personally gone through a “must have blackface” phase only to come to the conclusion that they really weren’t for me, no matter how much I was told I would like them.

Plus even more than vintage guitars and pickups, older amplifiers varied widely in component selection, tolerance and speaker type. Fender used several different speaker brands depending on what they could get a good deal on (vintage Utah speaker anyone?) and Marshall was equally cavalier with component values and sources. Lastly  given the fact that few vintage amplifiers survive without some amount of component drift, component replacement, or “improvement” and it’s easy to imagine plunking down a good deal of cash for a box of rocks. Then there is just the whole reliability issue of of gigging a 50 year old amplifier. Now if you want an old amp purely for historical vibe, go for it, but sonic nirvana is not guaranteed.

Wrap Up – The great mystery of analog sound, is that everything does matter to some degree. Sound is an interaction of guitar, amplifier, and player. And within that there is a subset of pickups, components, speakers, cables, tubes….everything. Chasing the perfect sound can be fun, inspiring, and sometimes obsessively frustrating. And as Frank Zappa said, sometime you just have to “Shut up ‘n play yer guitar.” Because as we all know, the greatest variable is the player. I’m not down on vintage equipment, and sometimes owning something only for its aesthetic value is reason enough. Guitars and amps can be art, or at minimum great examples of industrial design. But like our 70’s Strat, buying “vintage” equipment guarantees nothing but age, and a little objectivity can save you a lot of money and frustration.